265. Doing what is right means more than "judging what seems best" or knowing clearly what needs to be done, as important as this is. Often we prove inconsistent in our own convictions, however firm they may be; even when our conscience dictates a clear moral decision, other factors sometimes prove more attractive and powerful. We have to arrive at the point where the good that the intellect grasps can take root in us as a profound affective inclination, as a thirst for the good that outweighs other attractions and helps us to realize that what we consider objectively good is also good "for us" here and now. A good ethical education includes showing a person that it is in his own interest to do what is right. Today, it is less and less effective to demand something that calls for effort and sacrifice, without clearly pointing to the benefits which it can bring.